Danone and Nestle increased marketing in UK and Ireland

Since Nestle bought the SMA formula brand in UK and Ireland in December 2012, there has been increasingly aggressive marketing action in the region by both Nestle and Danone, their main competitor.
Baby Milk Action set out the details in their Campaign Blog on 15 May 2013. Particularly interesting, and shocking, is this graph comparing formula sales under highly regulated advertising laws with under loose regulation:

Graph showing the impact of India's tight regulation versus China's loose regulation