The campaign is being coordinated by Go Real, a project managed by social enterprise Real Baby Milk CIC. Based in Cornwall the enterprise is run by parents who have had first-hand experience bringing children up in real nappies.
As part of the campaign, free reusable nappies are being offered by organisers, Go Real to parents who have never used them before, while parents can take part in a world record attempt for the most real nappies changed simultaneously.
Also, a free certification scheme is being launched so that nurseries and child carers can show parents that they are certified, reusable nappy-friendly places. Participating nurseries will also receive a listing on the Go Real online Nappy Finder page.
Disposable nappies are generally sent to landfill and there is only one dedicated nappy recycling facility in the UK, which opened in West Bromwich in 2011 and is run by nappy recycling firm Knowaste. In February 2013, it was revealed by environment minister Richard Benyon that less than 0.1% of UK nappies are recycled.
Local real nappy events are due to take place across the country between April 15-21.
See Go Real's website for more information
http://www.goreal.org.uk/real-nappy-week
http://www.goreal.org.uk/real-nappy-week/a-week-of-themes
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